General Mills Relaunches New and Improved QueRicaVida.com
QueRicaVida.com, the Latino online marketing platform for General Mills has recently relaunched their successful website geared towards Latina women in the United States, focusing on many issues found in the Latino home: family, parenting, health and food. On May 20th 2010, the revamped website was launched at the Hyatt Regency in Miami, FL with over 35 Latina bloggers and over 125 attending media. The show was presented by various celebrities including: Puerto-Rican actress and spokesperson, Adarmari Lopez, actress and presenter, Angelica Vale, Sabado Gigante's, Javier Romero, Univision's morning show, Despierta America's,Karla Martinez as well as the chefs of Betty Crocker's Hispanic Cocina. As more and more brands, like General Mills, are waking up to the easy access of the wired Latina/o and the power of his/her dollar, websites like QueRicaVida are realizing the value in investing some of their marketing budget funds to revamp their websites. By: Catherine Arronte of Hispania PR |
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