Wired Latinos

As Latinos congregate online, they are turning to the first and largest organization of its kind in the US: Latinos in Social Media (Latism). Today, LATISM has announced its newly constituted Board of Directors.


With the online Latino population set to reach critical mass, a group of influential Latinos within the demographic decided to create an organization for and by Latinos to share, network and promote themselves and their businesses within the social media space: Latinos in Social Media (LATISM), the largest organization of Social Media professionals of Latino origin. Today, LATISM has announced its newly constituted Board of Directors.

Among the members of the board are respected business executives, marketing and PR professionals, entrepreneurs and small business owners. The new board members already specified by LATISM bylaws include business woman and social entrepreneur Ana Roca Castro; social media consultant Louis Pagan; business executives Sylvia Aguilera and Giovanni Rodriguez, entrepreneur Kety Esquivel and marketing executive Elianne Ramos.

"It is an honor to serve as Chair on the Board of Directors," Roca-Castro said. "Our board is an accomplished group in the personal, professional and social media arenas. These are all strong, independent-minded individuals who see the big picture and will bring their high standards of excellence to their work with LATISM, to the benefit of all professional Latinos. With their collective capacity to put the best interests of Latinos first, we have a bright future."

The five current seats named will serve in the areas of Fundraising/Development, Membership, Events, PR/Marketing, Technology and Strategic Partnerships. All individual board members were selected by LATISM for their individual contributions to the organization's initiatives nationwide.

Together, Board members will help LATISM to provide a common platform of support and networking; to promote and grow members’ businesses, to help social media professional members acquire better positions and improve their businesses by finding and channeling business opportunities, funding, networking and speaking opportunities.

According to recent studies, there were nearly 23 million Hispanics online in 2009 -12.3% of the US Internet population –a number that is expected to increase to 13.9% by 2013 (Source: e-marketer.com). All members of the board are considered “influentials” within this demographic, and they represent the diversity of the Latino ethnic spectrum. All five board members are Hispanic-Americans from a diverse list of Latin American countries and four of the board members are women.


Source: Newswire