Wired Latinos

Univision and "Republica Deportiva" (Sports Republic) kicked off today La Embajada de la Republica Deportiva Chevrolet (The Embassy of the Sports Republic Chevrolet) at Miami's Bayside Marketplace in true Republica Deportiva style with a festive bon voyage.

An experiential mobile marketing extension to Univision's flagship TV sports show, this promotional tour heads west for a cross-country trip that will take "Republica Deportiva's" high-energy content on the road to major Hispanic festivals, sporting events, and "hot spots" across top U.S. Hispanic markets.

"Univision is committed to further connecting our viewers with our shows via innovative platforms," said Ted Zagat, senior vice president, Franchise Development & Strategic Partnerships, Univision Communications Inc. "We are very excited to offer this unique 'Republica Deportiva' experience to our loyal viewers and marketers in local markets across the nation."

La Embajada de la Republica Deportiva Chevrolet will roll out during Memorial Day weekend (May 29th - 30th) at Super Soccer Expo at Centennial Regional Park in Santa Ana, CA, and will continue stops throughout the nation in Los Angeles, CA; Dallas, TX; San Antonio, TX; Houston, TX; Chicago, IL; New York, NY; Philadelphia, PA; Orlando, FL; Miami, FL and San Francisco, CA. Tour stop details available at www.univision.com.

For over a decade, "Republica Deportiva" has featured unparalleled coverage of U.S. Hispanics' favorite sports. This rolling embassy will showcase a replica of the highly recognizable sports bar-themed "Republica Deportiva" set and will offer fans the opportunity test their skills in baseball, basketball and soccer challenges, all within an outdoor sports complex setting. The event will also feature DJ Nino's high energy live mixing, interactive digital activities and periodic broadcast cut-ins. Additionally, attendees will get to experience Chevrolet's safe and dependable vehicles like the Malibu, Equinox, Traverse and Silverado as well as Chevrolet's 3-on-3 soccer game and exciting prizes.

"We are very proud to bring Hispanic sports fans new and exciting ways to enjoy their favorite sports as a family this summer," said Jim Campbell, U.S. vice president, Chevrolet Marketing. "We welcome families to experience our exceptional family of cars, crossovers and trucks and learn about OnStar, our safety ratings, fuel efficiency, performance and affordability."

With nearly 40,000 square feet, La Embajada de la Republica Chevrolet footprint will also feature interactive video game stations, historic sports memorabilia from Hispanic athletes, special Univision celebrity appearances and autograph sessions.

La Embajada de la Republica Deportiva Chevrolet is supported by Title Sponsor Chevrolet, Official Sponsor Lowes, and will be fully promoted across Univision's leading TV, radio, online and mobile platforms, complemented by Eventus' experiential marketing expertise. Taking the essence and excitement synonymous with "Republica Deportiva" on the road, the mobile tour will deliver face-to-face engagement opportunities for the show's existing fan base while creating awareness among other demographics.

"We are excited to launch this first of its kind Hispanic sports property within such a historic year for soccer fans across the country. La Embajada de la Republica Deportiva Chevrolet will provide fans, viewers, consumers and sponsors the opportunity to connect through one common passion point - sports," said Eventus' President & CEO Nelson Albareda. "We are proud to partner with Univision on this marquee experiential marketing program and we commend our sponsors for their commitment to Latinos and sports," he added.

"Republica Deportiva" airs nationally on the Univision Network every Sunday at 11am ET/PT, 10am Central. The show covers Hispanics' all-time favorite sports from Mexican, European and MLS soccer, to boxing, NFL, MLB, NBA, and Formula One. Hosted by Fernando Fiore, Felix Fernandez and Rosana Franco, the show features sports news, interviews, and human interest stories, as well as special appearances by world famous athletes.

Source: PR Newswire