Wired Latinos

Politicians, listen up. If you really want to connect with the Latino community, or better yet, the Latino vote, begin reaching out online.
According to a recent Pew Internet and American Life Project, Latinos are not very different from mainstream when it comes to politics and government online. The study showed that 40% of adults use the internet for raw government research data. In addition, it also showed that 31% of adults use social media tools like blogs, networking sites and video to stay current on government issues.
Here is the interesting part, "these new tools show particular appeal to groups that have historically lagged in their use of other online government offerings—in particular, minority Americans. Latinos and African Americans are just as likely as whites to use these tools to keep up with government, and are much more likely to agree that government outreach using these channels makes government more accessible and helps people be more informed about what government agencies are doing."
If you're serious about your political career, be serious about reaching out to this growing community.

Read the entire report here: http://www.pewinternet.org/Reports/2010/Government-Online.aspx

Source: Pew Internet and American Life Project