Wired Latinos

Today emarketer.com published a great article (read article here) explaining in full detail how Twitter is basically overflowing with multi-cultural activity. African-Americans represent 11% of Twitter's activity while Hispanics, on the other hand, "were also overrepresented on Twitter, at 17% versus 13.4% of the US Internet population."
These numbers are no surprise as the most recent report by Pew Hispanic Research stated that 84% of Latinos compared to 82% of Whites own a cell phone. "While many users update their status with a PC, mobile devices are a major conduit of microblog posts, and research shows that African-Americans and Hispanics are both more likely than whites to use the mobile Web, especially among younger users. Latinos are known to more likely to update their tweets by phone," explained the article. And the reason for this, of course, is that Latino population is young and more open to new technological advances like the mobile web.




The Latino internet community is still growing and evolving into their own presence and marketers are now beginning to see the picture.

Source: emarketer y Pew Internet