Wired Latinos

The cancer services and advocacy organization, Livestrong Foundation out of Austin, launched by successful cyclist and cancer survivor Lance Armstrong in 1997, today is rolling out Livestrongenespanol.org, a free Spanish-language version of their original online resource center and outreach initiative (Livestrong.org).

According to their press release, "LIVESTRONG aims to provide more support to a wider number of Hispanics/Latinos affected by cancer and those closest to them through increased visibility or access to the most common places people go for information: the internet, cellular devices and media outlets."

Cancer is the second leading cause of death among Hispanics and cancer rates for Latinos are projected to increase by 142% by 2030 compared to 45% for the overall U.S. cancer incidence. Latinos, who as a demographic tend to have lower incomes, less education and less insurance, have lower survival rates for most cancers, which may reflect less access to timely, high-quality treatment. LIVESTRONGenEspanol is setting out for the crossroads of culture and health in an effort to close the gap in the health disparities for Latinos diagnosed with cancer.

The roll out of LivestrongenEspanol.org comes at the heels of the recently launched HispanoSano.com, which is also addresses Latino health care online.

Source: EarthTimes