Wired Latinos

Sex sells and online businesses are jumping at the opportunity to tap into a market that is still basically virgin when it comes to sex or adult content online (or so we think): wired Latinos.

Campari Holdings LLC today announced the launch of EstaNoche.com, a new website that offers a hand-picked selection of high quality adult toys, engaging articles and valuable expertise at a destination that is specifically designed for the sexy, sensual Hispanic community in the United States.

La gente behind EstaNoche began their venture after realizing that, even as the fastest growing segment of the U.S. population for decades, Latinos weren't being catered to in online retail and the adult toy space. "In a world where 'targeting Hispanics' has typically meant translating English content into Spanish, we know that Latinos are not unique only because of the language they speak," explained EstaNoche chief executive Seth Paskin.

"In fact, most online Hispanics in the U.S. shop in English while maintaining their strong cultural identity," says Paskin. "So we listened and built EstaNoche.com from the ground up to offer our fellow Latinos an authentic online experience that speaks to them. EstaNoche.com is not the 'Spanish version' of something else – we are here to celebrate Hispanic sexuality and create a new way of doing business in the $1.5B adult toy industry."

EstaNoche's launch comes after months of extensive product, market and usability research and testing by a diverse team that includes singles, married people, hombres, mujeres, straights, gays, and younger and older individuals who cover a diverse mix of races and cultures.

Source: PR Newswire