Wired Latinos

Nielsen Ratings, the marketing and media giant, who has been accused in the past of not including enough minorities in their research has recently expanded its campaign to include these underrepresented groups through online microsites. The microsites will be in Spanish and English as well as six different Asian languages. Cheryl Pearson-McNeil, executive at Neilsen, said a goal is to "better educate and inform our ethnic communities of Nielsen's outreach initiatives and services as well as why their opinions and preferences matter."

The article that was published on MediaPost.com, also stated, "The sites -- a phase of Nielsen's 'You Matter' campaign, which informs minorities how its research can impact what they watch and need -- note that Nielsen is known mostly for its TV ratings. But they stress the push to collect data on other media consumption and purchase behavior. The sites were created with help from ad agencies with expertise in targeting African-, Hispanic- and Asian-Americans -- the same groups behind 'You Matter.'"

Their efforts are also extended into their own corporate culture, and are ensuring to have a diverse and multicultural workforce.