Wired Latinos

EMarketer recently posted an interview with Isidra Mencos, Executive Editor for BabyCenter en Español. The interview revealed interesting information about the Latina mom online. Some of the most interesting points were the following:

• Less acculturated Latina moms are more brand loyal
• They are 8% less likely than non-whites to shop online -- but are beginning to catch on
  
• 49% of Latina moms click on ads, 23% more than non-whites
• 57% of Latina moms read e-mails from companies with offers, 19% more than average US Mom
  
• 45% of Latina moms look for offers before buying
• 67% of Latina moms say it is important to find information online

You can read the entire interview here.

Source: e-Marketer