Wired Latinos

The official 2010-2011 U.S. Hispanic Social Media Guide, the ultimate "How To" guide to Hispanic social media marketing, is now available free to marketers nationwide. Featuring best practices and intriguing discussions from many of the nation's top voices, the guide explores current and upcoming trends in the Hispanic social media and marketing space.

The attractive, 57-page guide was produced by the Hispanic PR Blog in partnership with the Hispanic Public Relations Association (HPRA) and the Word of Mouth Marketing Association (WOMMA).

"This guide is a marketer's dream because it's comprehensive, fact-packed and practical with a specific focus on the 'how to's of Hispanic social media," said guide and Hispanic PR Blog publisher Manny Ruiz, who is also the organizer of the annual Hispanic PR & Social Media Conference.

"HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market and this guides helps accomplish this, said Lourdes Rodriguez, HPRA-LA president.

Articles featured in the guide include an in-depth look at topics such as "How to Build and Manage a Hispanic Online Community," "How to Work Effectively with Latino Bloggers," and "How to Measure Multicultural & Multilingual Social Media Campaigns."

The guide features contributions from some of the leading voices in Hispanic social media marketing, including: Armando Azarloza of The Axis Agency; Jose Villa of Sensis; Paul M. Rand, President/CEO of Zocalo Group and President of WOMMA; Gaby Alban of Conexion; Stephanie Noble of Paden-Noble; Cristy Clavijo-Kish of PR Newswire; Silvia Prado of Marketwire; and Midy Aponte of the Sanchez Ricardo Agency.

Recipients of the guide will also receive access to audio recordings from several key sessions from the national Hispanic PR & Social Media Conference that helped make the guide possible. A series of discussions related to the guide will also be held online at the Facebook fan page www.facebook.com/hprblog, the premier Facebook page for PR and social media pros focused on Hispanic marketing.

This summer and through the balance of the year, the Hispanic PR Blog, HPRA and WOMMA will be sponsoring a series of provocative industry roundtables as part of the 2010 U.S. Hispanic Social Media Insights Tour. The tour will visit Los Angeles, New York, Miami, Austin, Seattle and Chicago, among other cities.

In order to receive a copy of the social media guide, you must register to receive the Hispanic PR Blog newsletter. Visit their site for more information.

Source: PR Newswire