Wired Latinos

A small business looking for growth in online customers should look to the Hispanic market for opportunities. A new research report from the Interactive Advertising Bureau indicates that Hispanics are an increasingly important target market online, and Outrank.com suggests its clients develop key strategies and tactics to drive more business from the local Hispanic community.

“According to the report, the Hispanic population in the United States is expected to expand 167 percent in the next four decades,” said David Rubin, CEO of Outrank.com. “Many small businesses could benefit by reaching out to this attractive target market, which has considerable purchasing power.”

The new “U.S. Latinos Online” report indicates that of the roughly 60 percent of U.S. Hispanics that are online, 70 percent are employed and the average annual income is $77,000. The report also indicates that Hispanics are more dedicated users of wireless and broadband services and are also more receptive to online advertising than the average user.

“At Outrank.com, we believe that understanding the target market is critical for business success,” Rubin said. “As this market continues to grow, online local search placement continues to be a great way for small businesses to reach the key Hispanic demographic.”

Source: PRLog